行为科学研究表明，对于赠送者来说可能看起来似乎 “禁忌” 的礼物实际上可能比他们想象的更好地受到接受者的赞赏。
【原文】
This article is republished here with permission from The Conversation. This content is shared here because the topic may interest Snopes readers; it does not, however, represent the work of Snopes fact-checkers or editors.
There are many social norms that dictate gift-giving, including when, how and what to give as gifts.
Interestingly, these norms don’t seem to be about making sure that recipients get the gifts they want. What makes for a good or bad gift often differs in the eyes of givers and recipients.
But even if givers ignore this advice, there is hope: one last taboo to bust is the taboo on regifting. According Gabrielle Adams of the London Business School and colleagues, givers aren’t as bothered by regifting as recipients think.
Even if what you get is not what you want, you can pass it along to someone else, and hope that next time, the norms will work in your favor.
Mary Steffel, Assistant Professor of Marketing, Northeastern University and Elanor Williams, Assistant Professor, Indiana University
This article is republished from The Conversation under a Creative Commons license. Read the original article.